There’s something about Easter that feels like a soft exhale. A slower, sweeter season of warm light, messy baking, hot cross bun crumbs sprinkled on the floor and mornings that begin with the sound of little feet padding down the hallway in search of hidden eggs.

And what makes those slow mornings even lovelier? Pyjamas that feel like part of the memory. Whether you’re planning a backyard egg hunt, a quiet breakfast with the windows open, or a full family sleep-in – Easter PJs are the kind of simple joy that just feels right.

Here’s a round-up of this year’s cosiest, dreamiest and most whimsical Easter pyjamas 2025 for the little ones (and a few for you too, because let’s be honest, matching with your minis is half the fun).

My Favourite Easter Pyjamas 2025

👼 Cinnamon Baby

I’ve just newly added this one to the post because I stumbled across their sweet Hoppy Days range right after I posted! But I just adore their beautiful illustration style Easter print with rabbits and bows and couldn’t bear not to include them.

🐣 Kmart

Affordable, cheerful, and always full of fun prints. This year I love their Peter Rabbit range and they have been my pick for my own two boys. Cute, classic and oh so sweet.

🐰 Cotton On Kids

Playful and bright with lots of mix-and-match sets. Their Easter range usually includes sweet florals, bunnies, and soft ribbed basics that wash well and wear beautifully. This year I particularly love the Billie and Bobby sets but they do also have one of my favourite cute characters Miffy if you’re thinking of something more playful.

🌸 Peter Alexander

For those who like to go a little luxe – their Easter collections are iconic. Think vintage storybook bunnies, dreamy fabrics, and sets that make you feel like the softest version of yourself. This year my pick is their Peter Rabbit range (have you picked up that I’m quite a fan and so pleased that my 2 year old has recently become obsessed with our Peter Rabbit book).

💤 Jasmine and Will

Understated and timeless. If you’re after something neutral and beautiful for a gentle Easter morning, this is your go-to. Perfect for twinning with your little one without feeling too matchy-matchy. Their oh so dreamy 2025 range definitely caught my eye for families with a bigger budget.

🧺 Target

Sweet prints at gentle prices. Their Easter drops usually feature gender-neutral options, soft fabrics, and a size range that suits siblings of all ages. I was very egg-cited to see their Guess How Much I Love You pyjama sets for girls and boys this year (and mum and dad too!). And this was a close second pick from my favourite Easter pyjamas 2025 – Peter Rabbit.

🐑 Nature Baby

For the mamas who lean into natural fibres and soft earthy tones. Their organic cotton sleepwear is ideal for a slow, thoughtful Easter morning. I just adore their sweet rabbit print this year along with all the cute little rabbit accessories. Irresistible!

🌿 Sage and Clare

Not always Easter-specific, but their whimsical patterns and soulful palettes are chef’s kiss. A beautiful option if you’re going for more of an artisan look than a literal bunny print. This year their whimsical easter print pyjamas are so lovely (along with all their fun easter baskets and bits & bobs).

🐥 Best & Less

A great budget-friendly pick with cute seasonal styles. Ideal if your little one is likely to get chocolate on everything (because… they will). For 2025 I love their woodlands range for boys, girls and bubs. I’m swooning over their beautiful illustration style bunnies. As a boy mama I always appreciate when boys styles are done a little more on the whimsical side!

Whether you’re creating a new tradition or simply leaning into the magic of now, a sweet pair of Easter PJs can turn an ordinary morning into a treasured memory.

And just quietly… don’t forget to take the photo. One day, you’ll look back and remember the way their curls were still messy from sleep, the way their pyjamas bunched up at the ankle, and how full your heart felt in that moment.

If you’ve been dreaming of capturing this kind of magic in your own family story, the soft, everyday beauty of life as it is right now, I’d be honoured to help you press pause. Bookings for Easter and beyond are now open, and I have just a few spots left for golden hour and in-home sessions this season.

Let’s turn these sweet, fleeting days into something you can hold onto forever. 

Big Easter bunny hugs,
Jayde