the personal

branding e-course


Bud to Bloom is a personal branding course for lost creative souls who want to gain the knowledge and skills to develop a unique personal brand that blossoms and thrives online.

Bud to Bloom

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Your Investment

$297 USD

for lifetime access

The great thing about Bud to Bloom is that you also gain lifetime access to the course. So you can come back to it time and time again to refresh yourself. I’ve even used my own course a number of times, going back through module one when I need to feel more positive about my work and back through module two when I want to reassess and realign my marketing plan.

If you are anything like me, you are sitting here right now going back and forth on your decision to take this course. After all $297 seems like a lot of money to spend on yourself. It took me over 12 months to finally commit to doing my first e-course and as soon as I’d signed up and finished it I made more progress in one month that I had in the previous 12. I was kicking myself for not signing up to that course on the first day I started out. I would have been sitting there with a whole year’s worth of growth by the point I finally signed up. And here’s the crazy thing, during that 12 months I would not blink at spending the same amount of money on flights, on traveling, on clothes, on a new lens for my camera, on going out for dinners each month… none of those things helped me propel my business forward and in combination they cost me a lot more than the course would have.

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What’s Included





Something I truly believe and have experienced myself is that it doesn’t matter how much knowledge, skill or talent you have, if you don’t have your mindset in check you won’t reach your goals. If you don’t fall in love with the process your journey will feel like an uphill battle.

Collecting and distilling your essence to create a personal brand that is unapologetically you from the ground up. We will use simple and straightforward strategies that fit in with your values. We set up real direction around what success means to you, want to achieve and why you want to achieve it. Most importantly we will define your ‘why’ and what gives you purpose. Purpose is key.



Building and nurturing an online community with heartfelt connection. I will share my knowledge and easy everyday actions to grow an engaged following across your chosen social media channels, including blogging, email lists, Instagram, Pinterest, YouTube, Podcast, Facebook and Twitter. We will place a particular focus on Instagram. We will also look at workflows and content planning strategies that work best for you, so that you still have time for the important things in your life. The beauty of building your own brand means that it can be on your own terms.



Honing and expanding your photography, editing and story telling skills so you can capture and communicate your unique perspective. We will cover creative thinking tools to help you push your boundaries and develop your own creative style, as well as the practicalities of photography and writing. Oh and before you ask, nope you don’t need any fancy equipment, if you have a smart phone you are already set!

Learn More

This is for you if:

growing an engaged audience on social media

You feel lost when it comes to marketing your personal brand and growing an engaged audience on social media

finding your niche

You need help finding your niche.

You want to learn how to tell your brand story creatively with your own visual style.

create meaningful captions

You need to develop your writing so you can create meaningful captions

You want to create a business that fills you with purpose and earns you an income

why learn from me?

Well because I’ve stood where you are currently standing…

I had always longed to cultivate a personal brand which embodies my core values and serves others in a meaningful way. So when we moved to Switzerland in 2016 I left my corporate career in graphic design and marketing to chase this dream. However my adventure learning to navigate content creation and growing on social media wasn’t as ‘dreamy’ as I’d envisioned.

I spent our first year abroad finding my feet, trying to figure out exactly what my blog was about and fighting so many moments of self-doubt. I couldn’t even tell you how many evenings Jase (my hubby) spent trying to pep me up and encourage me to keep going (he’s a gem that guy). And finally, after what felt like an eternity of desperately trying to make things work, during our second year something clicked for me. I started understanding myself and my personal brand and how to communicate it in a way that appealed to my target audience. My website traffic, Pinterest reach, email subscribers and Instagram followers all started growing and for the first time things started feeling good and right. I was in my flow.

Now as I sit here at the beginning of our fourth year in Switzerland I am full of purpose and so excited to start sharing my design, marketing and photography knowledge together with my real world experience so that you can build your own personal brand into something that fills you with life and makes Monday mornings something to look forward to. Bud to Bloom is the course I wish I’d had to turn to when I first started my journey to building my personal brand – let it be your mentor, your guiding light and the spark of inspiration you need to start taking actions towards your dreams.

more of my story

risk-free guarantee

I’m confident that if you do the work, you’ll get immense benefit from Bud to Bloom.

Participate in up to the first two Bud to Bloom modules (within two weeks of enrolling in the course), if you no longer feel that Bud to Bloom is right for you, send me an email, before the end of module two. I’ll ask for your completed coursework to make sure you gave it a go, and ask what didn’t work for you so I can learn and improve. Once I receive your completed coursework and feedback, you’ll get a complete refund. The refund deadline is the end of module two. If you access course content beyond module two you will no longer be eligible for the risk-free guarantee. The deadline exists because, if you sign up for Bud to Bloom I want you to get started. I put a lot of effort into this course and I want to devote that effort to students who are committed. If you don’t plan on starting right away, make sure this is the right investment for you as the refund period does have a firm deadline.

If you have any specific questions about this e-course before you sign up I’d love you to reach out to so I can help you.

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  • Four learning modules, made up of video lessons, written content, worksheets and activities
  • Positive mindset techniques and exercises to set you up for long term success
  • A better understanding of your why + purpose
  • An intuitive marketing plan for your personal brand
  • A solid guide on how to monetise
  • A personalised online channel strategy
  • A clear content plan that works around your life
  • A thorough understanding of the main online channels
  • A toolkit for growing an authentic, engaging online audience
  • A clear direction for your creative and visual style
  • Creative thinking know-how
  • Techniques to become your own kind of photographer
  • A range of photo editing techniques you can use with free apps on your phone
  • The knowledge to start writing captions and copy with soul
  • Guidance and feedback from me during the course via our Facebook Group
  • Lifetime access to course content – which means you will always be up to date with my latest guidance and advice
  • get your spot

    what you will gain

    enroll in bud to blook

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