Nice to e-meet you

I’m Jayde – Joy Seeker / Mindset Mentor / Personal Branding Coach

As someone who used to put happiness and success down to luck, I would let life happen to me. But over the past three years I’ve discovered there was absolutely no truth to this belief. I’ve found the key to unlocking the life I once only ever dreamed of – MINDSET. Now my passion is to share what I’ve learnt about adjusting mindset so that you can fill your days with joy and build a life of everyday happiness and success.

My free resources, e-courses and kits are a culmination of over ten years of experience with and education about design, branding, marketing, social media and most importantly mindset. Whether you are here to learn how to infuse your everyday life with more magical moments and/or build up a successful personal brand that fulfils your creative calling I can’t wait to help you!


I like people who get excited about the change of seasons, the sound of the ocean, watching a sunset, the smell of rain and starry nights.

I believe that true happiness does not need to be found. We already have it surrounding us in the small everyday things and moments. Pink sunrises, birds chirping, fresh coffee and cuddly blankets. The things that are there for everyone.

Here in my little corner of the internet you’ll find me sharing mindset and business tips to help you cultivate a more joyful and successful life.


I have always longed to create something beautiful which embodies my love for focusing on the everyday magic around me. Something that would allow me to share my journey and inspire others.

Having grown up and lived in Australia for most my life, at the end of 2016 when my husband was offered a job in Switzerland we both jumped at the opportunity. We knew that it would be the adventure of a lifetime for both of us. So we sold our house and cars, stored the essentials and farewelled our family and friends. I left my corporate career in graphic design and marketing to realise my dream of turning my Instagram account @jayde_archives into a blog.

I spent our first year abroad finding my feet, trying to figure out exactly what my blog was about and fighting so many moments of self-doubt. I couldn’t even tell you how many evening Jase spent trying to pep me up and encourage me to keep going (he’s a gem that guy). And finally, after what felt like an eternity of trying to make things work, during our second year something clicked for me. And that thing was that success doesn’t come down to luck, I was in control of how successful I could be. I started understanding how important mindset is to every facet of my life. The more I understood and practiced the more my business began to grow.

Now as I sit here at the beginning of our fourth year in Switzerland I am full of purpose and so excited for the things I have planned for Jayde Archives. I can’t wait to share everything I have learnt so that you too can craft a life for yourself that brings you joy every single day.

Big love,

P.S. If you are a brand interested in working with Jayde Archives you can find more information here.


Let’s keep in touch

A monthly note from me to you to keep your inbox interesting, inspiring and thoughtful! Oh and of course any new goodies like exclusive freebies, tips & updates go to my little notes family first!