Why hello there…

I’m Jayde – mama, joy seeker, magic maker + photographer

When I moved to Zug, Switzerland from Australia four years ago I decided to take off my corporate career hat and pick up my camera instead. With a heart full of wanderlust and mind full of dreams I spent my first three years traveling, taking photos and sharing my adventures and insights on my Instagram and blog.

I shared my photos daily, always pushing my creative and technical boundaries. Slowly but surely my own unique style slowly began to blossom to life. I loved to put on my rose tinted glasses and view the world through a fairytale lens, seeking out the most swoon-worthy locations. And if you take a look at my work you’ll probably see I have a particular fascination for flower filled spots.

My fourth year in Switzerland brought me my biggest adventure yet – my son Ollie. It’s Ollie that has been the final push I needed to not only take photos for myself but to start offering my photography to the world.

Good vibes only

I like people who get excited about the change of seasons, the sound of the ocean, watching a sunset, the smell of rain and starry nights.

I believe that true happiness does not need to be found. We already have it surrounding us in the small everyday things and moments. Pink sunrises, birds chirping, fresh coffee and cuddly blankets. The things that are there for everyone.

It’s the little moments that hold the biggest magic and that’s what I aim to bottle up to keep forever with my photography.

My journey so far

I have always longed to create something beautiful which embodies my love for focusing on the everyday magic around me. Something that would allow me to share my journey and inspire others.

Having grown up and lived in Australia for most my life, at the end of 2016 when my husband was offered a job in Switzerland we both jumped at the opportunity. We knew that it would be the adventure of a lifetime for both of us. So we sold our house and cars, stored the essentials and farewelled our family and friends. I left my corporate career in graphic design and marketing to realise my dream of turning my Instagram account @jayde_archives into a blog.

I spent our first year abroad finding my feet, trying to figure out exactly what my blog was about and fighting so many moments of self-doubt. I couldn’t even tell you how many evening Jase spent trying to pep me up and encourage me to keep going (he’s a gem that guy). And finally, after what felt like an eternity of trying to make things work, during our second year something clicked for me. And that thing was that success doesn’t come down to luck, I was in control of how successful I could be. I started understanding how important mindset is to every facet of my life. The more I understood and practiced the more my business began to grow.

Big love,

P.S. If you are a brand interested in collaborating with Jayde Archives you can find more information here.