This is not the post I thought I would be writing this week… even though the title I used has been a note in my ‘post ideas list’ for weeks. It’s been a thought buzzing around in my mind, but I haven’t been quite sure how to start a conversation about it. No that’s not true. I’ve been scared to start a conversation about it. So why am I here doing it now? Well for two reasons. The first is that I recently received a comment telling me I shouldn’t be talking about sustainability and ethical practices. With the reason being, because I am not practicing these things to the highest level possible I should not share my story at all.

The second reason is that an insta-friend of mine (@jessicarosewilliams) mentioned in her Stories how she often holds back from talking about being eco-friendly because of the ‘mean girls’ type of community surrounding the topic. Calling yourself eco-friendly seems to be an elitist badge you only have the right to wear if you’re a hemp clad, vegan, Greenpeace warrior (good on those people by the way!). Oh, and if you choose to talk openly about making more conscious decisions and you don’t have the badge? Prepared to be confronted. Because how dare you, with your shaved armpits and electric toothbrush, help start a conversation and raise awareness? It’s this attitude and stereotype that has me both afraid to speak out about and afraid to be associated with being ‘eco-friendly’.

What I really don’t understand is why you would want to scare people away from talking about something you’re so passionate about. Does it really matter if I’m doing it perfectly? Or is it more important that I’m starting a conversation with an audience who might not have considered choosing more sustainable brands when they buy new, or trying a menstrual cup instead of tampons? We’ve all got to start somewhere if we want to make progress. So yes I am starting at the beginning, I am learning and I am sharing my story as I go. No I’m not ticking all the eco-friendly boxes on the list, but I am ticking some of them. That’s got to be better than none.

So as much as I wanted to crawl into a hole and never mention being eco-friendly again, I’ve decided that my journey is worth sharing. My story is one that will speak to the people who are in a similar place to me. Just like yours will speak to people in a similar place to you. As long as we tell our stories with authenticity they are always worth sharing. If you are feeling drawn to a way of living that you want to share, whether it be sustainability, minimalism, feminism or anything in-between please remember your voice matters just as much as anyone else’s. Or as this quote from Harry Truman puts it – “Imperfect action is better than perfect inaction.”

Big love,


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